WE DON’T JUST TEACH CARE BUSINESS.
WE’VE BUILT IT.
We help care business owners launch, grow and scale their care businesses — turning their passion for care into successful, potentially seven-figure businesses.
At Care Business Mastery, we’re not a group of trainers teaching care business from the sidelines.v
Real Business Experience
Proven Strategies & Systems
Practical Implementation
The Right Expertise Behind
WHY CARE BUSINESS MASTERY?
WE ARE THE TEAM BEHIND LIVE IN CARE ANGELS.
For the last seven years, we’ve been in the business ourselves — building, testing, marketing, selling, learning, adapting and developing the strategies and systems that helped Live In Care Angels build a successful live-in care business serving private-paying families and generate multiple seven figures in revenue.
We've learned what works.
We've learned what doesn't.
We've made mistakes.
We've tested the strategies.
We've built the systems.
And now we're opening up what we've learned to other ambitious care business owners.
HI, I’M MEL.
I’m the founder of Live In Care Angels and Care Business Mastery.
I have more than 20 years’ business experience, over 18 years’ experience in strategic business coaching, an MA in Coaching & Mentoring Practice with Psychodynamics, and seven years’ hands-on experience building and growing a successful live-in care business specialising in private-paying clients.
Over those seven years, my team and I have developed our own strategies, systems and processes for attracting, winning and retaining private-paying live-in care clients and building the business behind them.
But Care Business Mastery isn’t simply about what I’ve learned.
IT’S ABOUT WHAT WE’VE LEARNED AS A TEAM.
THE TEAM THAT HELPED BUILD LIVE IN CARE ANGELS.
NOW HERE TO HELP YOU BUILD YOURS.
One of the things that makes Care Business Mastery different is the team behind it. These aren't simply experts we've brought together to teach a course.
This is the team that has helped to build Live In Care Angels.
Across strategy, marketing, sales, private-client acquisition, content, PR, communications, digital systems, technology, AI and legal strategy.
OUR TEAM BECOMES YOUR TEAM
MEET THE TEAM
MEL
MA Coaching & Mentoring Practice with Psychodynamics | Business Growth & Private Client Acquisition Specialist
With over 18 years’ strategic business coaching experience, more than 20 years in business and seven years building and growing Live In Care Angels, Mel combines business strategy, psychology, coaching and real-world care-sector experience to help care business owners attract, win and retain private-paying clients and build businesses capable of serious growth.
BEN
Qualified Business Barrister | Business Legal Strategy
Ben brings specialist legal expertise to help care business owners protect what they’re building while preparing for growth, with guidance around contracts, commercial agreements, risk, disputes and the legal considerations that can come with building and scaling a business.
REBEKAH
MA Content Marketing & Copywriting | Content & Brand Messaging
Rebekah helps care businesses turn what makes them different into powerful messaging that attracts attention, builds trust and connects emotionally with potential clients, strengthening everything from brand messaging and websites to content and social media.
INNO
PR & Communications Expert | BSc (Hons) Politics, Diploma Media & Communications, MA International Relations & Order
Inno brings expertise in PR, communications, brand positioning and audience engagement, helping businesses strengthen their reputation, increase visibility, communicate more powerfully and turn greater awareness and credibility into opportunities for growth.
SETH
Qualified Digital Marketing Specialist
Seth helps care businesses build a stronger, more commercially effective online presence, using digital marketing strategically to increase visibility, reach the right audiences and create more opportunities to attract private-paying clients.
ZOE
MA Creative Advertising Strategy | Creative Advertising Strategist
Zoe helps businesses create advertising and marketing that gets noticed for the right reasons, combining creative thinking and advertising strategy to develop stronger positioning, compelling campaigns and marketing designed to capture attention and support real business growth.
CHER
MA PR, Media & Advertising | Marketing, Sales & Client Conversion Expert
Cher specialises in marketing, sales and the psychology of client conversion, helping you understand what influences private clients’ decisions, build trust throughout the sales conversation and move more prospective clients from initial enquiry to signed private-client agreement.
YI
MSc Marketing | Digital Marketing & Lead Generation Specialist
Yi helps businesses build powerful, repeatable client-generating systems for lead generation, enquiry management, automated follow-up, client nurturing and communications — helping ensure potential clients aren’t forgotten and creating systems that can be measured, refined and continually improved as the business grows.
GEORGE
Software Engineering (PhD) | AI & Business Systems Specialist
George helps businesses put AI to work in practical ways, creating intelligent assistants and business systems that can engage potential clients, answer questions, capture enquiries, follow up leads and help turn enquiries into appointments — saving time while helping businesses capture and convert more opportunities.
IMAGINE HAVING ALL OF THIS EXPERTISE BEHIND YOUR BUSINESS.
Marketing
Sales
Technology
Systems
AI
PR
Legal
choose the support that matches where you are
THE CARE BUSINESS SUCCESS VAULT
Open the Vault.
Training, strategies, tools, frameworks and lessons developed from years of building and growing in the care sector.
Best for:
The business owner who wants the knowledge, blueprint and resources to implement independently.
HOW TO GET PRIVATE CARE CLIENTS BOOTCAMP
Two Days. One Business. One Growth Plan.
Discover what it takes to attract, win and retain more private-paying care clients.
Best for:
The business owner asking:
“How do I actually get more private-paying clients?”
CARE BUSINESS ACCELERATOR
12 Weeks to Move From Knowing to Doing.
Focused guidance, expert input, implementation support and accountability to help you put what you know into action.
Best for:
The business owner who doesn't just want information — they want help implementing it.
CARE BUSINESS MASTERMIND
12 Months. Your Business. Our Team Behind You.
Our highest level of coaching and support for ambitious care business owners who want to grow, scale and build towards seven figures and beyond.
Best for:
The founder who wants ongoing access, accountability and expert support.
Who we help
WHEREVER YOU ARE IN YOUR CARE BUSINESS JOURNEY
There is a level of support designed to meet you where you are.
ONE BUSINESS. DIFFERENT STAGES. THE RIGHT SUPPORT.
Whether you're:
Launching your care business
Trying to attract more private-paying clients
Looking for help implementing what you already know
Ready to grow and scale
READY TO BUILD YOUR CARE BUSINESS?
Whether you need the knowledge to do it yourself, focused support to attract private clients, help implementing your strategy or ongoing coaching as you scale — there's a place for you at Care Business Mastery.
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